Ticketmaster Integrates with Apple Music to Transform Concert Discovery

Ticketmaster has announced a new integration with Apple Music that brings live event discovery directly into the streaming experience, creating a path from listening to attending concerts.

The partnership powers Apple Music’s new Concert Discovery features, enabling fans to explore nearby events and purchase tickets without leaving the app. By leveraging listening data, Apple Music now delivers personalized concert recommendations, helping users discover shows tailored to their musical tastes.

Ticketmaster is the first ticketing platform to integrate directly with Apple Music, further expanding its footprint across Apple’s broader ecosystem, which already includes Apple Maps, Spotlight, Photos, and Shazam.

Michael Chua, VP of Global Business Development at Ticketmaster shared, “Our partnership with Apple Music brings concert discovery directly into the moments when fans are most engaged with music. Together, we’re creating a seamless path from listening to attending — helping artists turn fandom into real-world connection at scale.”

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The integration introduces multiple discovery touchpoints within Apple Music. A homepage carousel highlights nearby concerts based on user preferences, while a dedicated Concerts tab and Browse section provide a centralized hub for exploring live events. Artist pages now feature concert listings alongside a badge indicating when an artist is on tour, and push notifications alert fans when their favorite acts are playing nearby.

Each listing includes a direct link to Ticketmaster, streamlining the journey from discovery to ticket purchase.

Beyond Apple Music, Ticketmaster continues to enhance event visibility across Apple’s ecosystem. Fans can discover concerts through Shazam after identifying songs, view events directly in Spotlight search results, browse venue listings in Apple Maps, and even receive event suggestions within Apple Photos when revisiting past concert memories.